Art of Mortgage Marketing

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How Brenda Dintino-Duran Broke Her Company’s Closings Record with 53 Closings in One Month!

Most people can only dream of having over 50 closings in a year, and our guest managed to do this in a matter of weeks! What are the components needed for this achievement to be possible? Why is mindset such a key part of this? How do you leverage your database? On this episode, Brenda Dintino-Duran shares the steps she took to close 53 deals in a month.

If you enjoy your business and you plan with purpose for that business, you’re going to be successful. - Brenda Dintino-Duran



  • You want to take advantage of your database when the rates improve.
  • Whatever you did 30 days ago is going to come to fruition now.
  • Stop chasing now money and work on building a database.
  • Cultivating positive thoughts is important in achieving success.


At the start of the show, we talked about how Brenda got into the business, and the puzzle pieces that need to be in place to achieve 53 closings in a month. Next, we talked about the importance of cultivating your database and the necessity of preparation, planning, and mindset. We also talked about the importance of laying the foundation for success and doing the hard work.

We also discussed:

  • How to cultivate a purposeful mindset
  • How to plan ahead for every day in your business
  • The mistakes a lot of people make and how to correct them


Brenda is a blossoming example of the epic power of sustained, proactive effort in cultivating a database and having a heart to really care about the client long-term. This kind of dedication will always pay off because it puts you miles ahead of the rest of the industry. Add a positive mindse, and you will be unstoppable, iconic and successful.


Guest Bio
Brenda "The Lenda" Dintino-Duran is a branch manager at New American Funding. Find her on Facebook or LinkedIn


How to Put a $100M Team in Place with the Right People, in the Right Roles


A lot of businesses hit their ceiling because the leaders don’t want to hire and delegate tasks to other people. Why is it so important to leverage the talent and time of other people? What role should you fill first? How do you get a vision of what your dream team will look like? On this episode, I share what I’ve learned over the past 13 years about building a superstar team in your business.


It’s all about leveraging the time and talent of your team to take your freedom, income, lifestyle and leadership to another level. -Doren Aldana


  • Draw out your organizational chart. It starts with having a visionary picture of what your business is going to look like when it’s complete.
  • Decide that you will not accept anything less than a superstar on your team.
  • If your philosophy is “It’s only done right when I do it”, you’re going to be stagnant longer than you need to be.


At the start of the show, we talked about why you need to have a team, and how it will impact your life and income. Next, we talked about the importance of looking at the your business with the end in sight, and how not hiring an admin person will keep your business stagnant.

We also discussed:

  • How to attract superstars
  • Why people wait too long to hire people
  • Why you will need an appointment setter
  • How to add operational staff to your business


If you want to have a business that sets you free, something that gives you optimal lifestyle, income and leverage and something more scalable and valuable, you want to dial in a team and dial in systems. If you want to start building your team, cast your vision on your end goal. Look at your business as if it’s already complete, and think of the kind of people you want. See it in your mind before you see it in reality. The very first step is to hire a marketing admin who can help you drive revenue. This will change everything.


How to Generate Red-Hot Buyer and Seller Leads that Don’t Come from Realtor Partners w/ Chris Reale


A lot of people in this business find themselves depending on handouts while waiting, hoping and praying for leads, with no control or consistency. How can you attract quality buyer and seller leads without relying on realtors? Why must you shrink your audience if you want your Facebook ads to perform better? On this episode, Chris Reale shares how dialed-in ads and strategic, automated follow-up will help you get higher quality leads.


If you automate the follow up and trust that system, you alleviate a lot of headaches. -Chris Reale



  • Why should you be diversifying your lead streams?
  • How can you leverage technology to make branding easier?
  • What are some common pitfalls to avoid when marketing on Facebook and other online sources?
  • and much more! 


At the start of the show, we talked about a huge problem people in the mortgage business face and the importance of diversifying your lead streams. We also discussed how to dial-in your ad copy, visuals and landing pages. Chris also talked about the necessity of strategic, automated follow up and how technology makes branding easier.

We also discussed:

  • Why faulty targeting will tank your ad
  • How the lack of adequate tracking affects your ad success
  • Why speed to lead is key  
  • How to add value to Realtors 

We’re in an age where technology is rapidly advancing, and if you don’t spend time learning this stuff right now, you’re going to go out of business eventually. Facebook offers many great opportunities for you to start generating your own leads without relying on the ones that come from realtors. It’s all about writing compelling copy, being visual, targeting the right people, and tracking. All of this will come together and help you convert eyeballs on Facebook into quality leads.