Art of Mortgage Marketing

The #1 Reason Why Your Income Is Going Backwards (And How to Fix It - Regardless of Rates or Inventory)!

A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates.

Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they’re having a hard time converting deals into contracts.

On the other side of this adversary, however, is an enormous opportunity because regardless of the condition, people will be getting into the market, moving up in the market, and getting divorced.

All those require transactions that might as well be transactions with your name on them! In this episode, I shed a brighter light on the number one reason why your income is going backwards and how to fix it, regardless of challenges in the market.

 

"If we’re entering into new domains, we are stepping out of our comfort zones. And when we step out of our comfort zones, we discover how much we need to learn." -Doren Aldana  

 

Takeaways

• What's really causing your business to go backward
  There are causes, and there are exacerbators. What’s the difference between both?
  
  
• Why most LOs fail to attract Realtors
  Why do most mortgage professionals get no-shows, BS excuses, and a high wall of distrust from Realtors?
  
  
• How to build a recession-proof mortgage business
  Why should you have a list of top-producing Realtors who need you more than you need them, adore you, and send you deals?

Ask Me Anything: The Best Way to Get More Transactions in the Middle of a Market Shift

At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you’re new to the game.

In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don’t have a stable of 10-15 rockstar Realtors sending you all the business yet.

 

The shortest path to the cash is always going to be top-producing Realtor partners. -Doren Aldana  

 

Takeaways

• How to get more Realtor referrals without cold calling
  The importance of having a Realtor-attracting system, the right mindset, and the right posture.
  
  
• How to build a rock-solid recession-proof business in the purchase market
  What is the best way to build stability? Does diversification work?
  
  
• How to stay motivated when things are tough
  How do you induce motivation when you clearly lack it?

3 Killer Strategies for Winning More Deals in a Crazy Sellers’ Market!

In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns.

How do we get traction under these conditions and still build a solid recession-proof business?

In this episode, I’m going to share 3 peace-of-mind-inducing winning strategies that will still get you to planet prosperity even as market conditions get more challenging.

 

"In this crazy seller’s market, everyone is clamoring after the same Realtors because rates are going up, inflation is going up, and the refi boom is drying up." -Doren Aldana  

 

Takeaways 

• How to strategically guide clients to victory in a multiple offer scenario
  What powerful steps can you take to get your buyers under contract even if they’re not the winning bidder?
  
  
• High level marketing strategies to win over the best and brightest Realtor partners
  To succeed in a seller’s market, we need a bench of top producing Realtor partners, but how do we prime them to want to work with us when so many LOs are clamoring for their attention?
  
  
• Why helping Realtors get more listings will propel our businesses
  What is the ultimate bait for winning buyer clients in this crazy market?

How to Insulate Yourself from Margin Compression, Rising Rates, Low Inventory and Recession!

With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how?

How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can excel regardless? Is there a way to protect ourselves from market conditions?

In this episode, I'm sharing how to stay afloat and thrive in absolutely any market.

 

"Whether you like it or not or know it or not, people are searching you online, so you can't afford to be lackluster about your marketing strategies." -Doren Aldana

 

Takeaways 

• The importance of building a well-diversified, solid stable of top producing Realtor partners
  How many top producer partners should we be aligned with, and how can we capture their attention in the first place?
  
  
• How to build a 5-star reputation online
  Having a reputation that precedes us will always be the key to success in any market, but how can we go about building one?
  
  
• Why we need a multi-pillared, multimedia database marketing system in place
  Transactions will continue to take place, regardless of the state of the market, so how can we ensure we're in front of consumers, no matter where they are?

3 Simple Steps to DOUBLE Your Loan Commissions in 90 Days or Less! (Without Cold Calling or Working More Hours)

With rising interest rates and low inventory today’s hot topics, many loan officers have begun to question how they’ll not just survive, but thrive in today’s economy, but what we should really be asking is, who cares about the economy?

How can we build rock-solid lending businesses that thrive in absolutely any market? More importantly, is it possible to do that without adding a ton of time and effort to our plates?

In this episode, you’re invited to a complimentary training session on how to supersize your business while working less, PLUS, how to do all that in any economy.

 

"Screw the economy: you can make it in any market!" -Doren Aldana  

 

Takeaways 

 

• How to stop pandering to below-average agents, once and for all
  How can we build the confidence required to reach out to the top dogs, so we never need to deal with another low producer again?
  
  
• Why a rockstar Loan Officer Assistant is the key to success
  What would it take for us to stop trying to do it all and outsource, already?
  
  
• How to increase our earnings per client
  If we’re going to work, we might as well get rich, so why not reach for the plumpest, juiciest fruit from the get go?

How to Pivot from Refi to Purchase the SMART WAY - Without Buying Leads or Cold Calling!

The last few years have been incredible for mortgage pros, with the refi boom offering up an abundance of low-hanging fruit. However, when that fruit starts drying up, it’s time to start looking for our bounty elsewhere, and the best option available to us is the purchase market. 

 

The problem is, now that we’ve become so accustomed to refis, many LOs just don’t know how to approach the purchase market anymore. 

 

How can we make the necessary shift away from refis before it’s too late? What are the key differences between the refi and purchase markets, anyway?

 

In this episode, I’m sharing the tidbits you need to know about moving into the purchase space, no matter how long you’ve been relying on refi deals. 

 

Pivoting from refi business to the purchase market is the equivalent of building the mansion of your dreams on a rock solid foundation, not quicksand. -Doren Aldana

 

Takeaways 

 

• The unique benefits of the purchase market
  What is it that makes purchase such a solid foundation for a business, in the first place? 

 

• How to tell if you’re doing it the hard way
  Is moving into the purchase space really as tough as most LOs make it out to be, or is that just a self-limiting belief we’ve bought into? 

 

• 1 way to work smarter and faster
  Does success in the purchase market have a ‘cheat code’?

3 Success Principles That Separate The Top 1% Income Earners From All The Rest!

In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former?

 

What is it that separates the champs from the chumps, and how can we start emulating the top 1%? What’s their secret sauce, and how can we get a hold of their recipe?

 

In this episode, I’m diving into the top 3 principles that allow the shining stars in our industry to prosper, so we can follow in their footsteps! 

 

Rainmaking always pays better than paper pushing. -Doren Aldana

 

Takeaways 

 

• How to THINK like a top earner
  Are our dreams audacious enough to keep us inspired? 

 

• The fool-proof formula for prosperity
  What are the 3 things guaranteed to keep us fulfilled in every aspect of our lives? 

 

• Why delegation is non-negotiable for one percenters
  It’s one thing to fall under the 1% of income earners, but how can we put ourselves in a position to truly enjoy the fruits of our labor?

Ask Me Anything Part 2: What’s Your Single Most Important Question About Growing Your Mortgage Business?

No one got into this business to be average, but most LOs slide down the path to mediocrity remarkably soon after getting started, and the majority of the time, that’s because of fear. 

 

We aren’t always aware of it, but fear has the ability to stop us from achieving in all areas of life, business included, and if we don’t stop it in its tracks, it can completely sabotage our chances of success.

 

So, how do we kick that fear to the curb? Better yet, how do we identify when fear is what’s tripping us up in the first place? 

 

In this second edition of my ‘Ask Me Anything’ series, I’m tackling your fear-based questions, so you can move beyond them, once and for all! 

Own your winner’s identity and operate from a place of victory. -Doren Aldana

 

Takeaways 

 

• How to position ourselves as winners when dealing with Realtors
  
  Could our personalities be preventing more top producers from wanting to work with us? 

 

• How to overcome call reluctance
  
  Is there a way to pivot the way we think about prospecting, so instead of dreading it, we look forward to it? 

 

• The key to a more consistent pipeline
  
  Are we unwittingly sabotaging our pipelines by clinging to our comfort zones?

3 Deadly Landmines That Cause Mortgage Pros to Work Longer and Harder for Less!

The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business. 

 

The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them?

 

If these deadly mistakes are so common, is it even possible to avoid them altogether?

 

In this episode, I’m outlining exactly where those dangerous slip ups lie, so more LOs have the ability to not just survive, but thrive in this business . 

 

If you're not getting the results you want, chances are, your plan sucks. -Doren Aldana

 

Takeaways 

 

• Why a lack of plan is a ticking time bomb
  
  How can we expect to reach planet prosper if we don’t even have the roadmap to get there?

 

• The only landmine deadlier than not having a plan
  
  Are we unwittingly sabotaging ourselves by having a bad plan in place? 

 

• Why execution is everything
  
  So, you have a plan. The question is, are you working it?

5 Signs You’re Marketing Your Mortgage Business The Hard Way!

With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions. 

 

What would it take for us to believe we couldn’t fail this year? How can we get into the mindset that dictates success is not only achievable, but ours for the taking? 

 

In this episode, I’m sharing how to start thinking like the WINNERS we’ve been called to be, so we can stop doing it the hard way, already!

 

"If you want to attract the 10s, you’ve got to BE a 10." -Doren Aldana

 

Takeaways 

 

• How to break the cycle of meetings that go NOWHERE
  
  How can we stop regurgitating the same-old, bare minimum speech every other LO is pitching and start showing Realtors the kickass value we bring to the table? 

 

• 1 way to kick battery drainers to the curb, once and for all
  
  How can we align ourselves with the A-players, so we’re never at the mercy of unreliable Realtors again? 

 

• The truth about a rollercoaster income
  
  Is it really normal to have an inconsistent income, or could that be a symptom of a poor game plan?