Art of Mortgage Marketing

The MIND TRASH Mortgage Pros Believe That Gets Stinkin’ Results! (And How to Think Like a Champion)!

Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of fruitless toil and frustration. 

 

What are the most harmful lies we need to kick to the curb right now? How do we cut ties with struggle, strife and stress right at the source? 

 

In today’s episode, I’m going to share how to stop feeding yourself mind trash, and adopt the thinking of champions and winners. 

 

The fastest, surest path to mediocrity is being realistic or reasonable. -Doren Aldana

 

Takeaways 

 

• The real reason you keep leaving money on the table for competitors to grab
  
  How do we stop idling in the parking lot of mediocrity and get on the fast track to freedom money?

• How to stop paying tuition to the university of knowing nothing
  
  What steps can we take to crack the code on more money and freedom? 

 

• The mind blocks that make money elusive
  
  Is there anything wrong with wanting wealth, financial abundance and earning more than we need?

How to Enter ANY New Market And Build a $2M+ Pipeline in 3 Months Flat, Starting From Scratch

For most mortgage pros, the very idea of relocating is enough to leave them shaking in their boots. 

 

What would it take for us to feel confident enough in our abilities that even if we had to move across state lines, we would crush it? Is it possible to dominate it in a whole new market, from the moment we step foot on the new territory?

 

In this episode, I’m sharing how to not only move into a new market, but build a next-level pipeline while doing it. 

 

"It's certainly very doable to reach your income goals in record time, as long as you’re doing it the smart way." -Doren Aldana

 

Takeaways 

 

• How to pinpoint the top producers in a new market
  
  How can we get started on our outreach to the top dogs before we’ve even arrived in their markets? 

 

• How to work with the best and forget all the rest
  
  Is there a way to bypass the low-producing Realtors in our market from the get go?

 

• The key to impressing Realtors in the first meeting
  
  So, we’ve enticed top producers into a meeting. How can we ensure it all goes smoothly once we’re in the same room?

Ask Me Anything! 4 LOs Submit Their Burning Questions On Taking Their Business to the Next Level

For many mortgage pros, not achieving has nothing to do with a lack of motivation and everything to do with not knowing where we’re going wrong. 

 

So, what are our biggest, most common missteps? More importantly, what can we do to quit making them, altogether?

 

In this episode, I’m kicking off my brand spanking new Q&A series by answering your questions on how to stop being your own bottleneck. 

 

"Get intentional about your strategies. You have to be like a sniper in your business, vs. someone who is just spraying and praying." -Doren Aldana

 

Takeaways 

 

• What the fastest path to the cash is NOT
  
  What well-meaning strategies are we implementing that are doing more harm than good? 

 

• The key to using social media more effectively
  
  Are blog posts and a ton of content really going to help us see results right here, right now, or should we be doing something else? 

 

• How to step our game, stat
  
  How can we stop settling for ‘good’ and charge forth towards great?

The Top 3 Realtor Objections That Stop Most Mortgage Pros In Their Tracks (And How To Overcome Them)!

When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part. 

 

So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?

 

In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.

 

"Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana

 

 

Takeaways

 

• How to build a connection with top producers
  
  As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them? 

 

• How to come at a knee-jerk ‘no’ from a power position
  
  How can we fight the urge to crawl into a ball when we’re told ‘no’ and use rejection as a way to start a conversation? 

 

• What to say when we’re told to call back later
  
  So, we’ve been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?

3 Ways Fear Holds Mortgage Pros Back From Achieving Their Dreams

There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!). 

 

How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way? 

 

In this episode, I’m getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good. 

"As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana

 

 

Takeaways 

 

• The true perils of survival mode
  
  Are we showing up as our winner selves, or as our wimp selves? 

 

• How to safeguard our power, peace and prosperity
  
  How can we get out of the grind and into a place of flow and faith? 

 

• How to stop letting fear stop us
  
  Is there a way to break free from the habit of telling ourselves stories that give our power away?

Why Merely ”Wanting” To Be Successful is Not Enough (And Why Few Ever Succeed)!

Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain’t enough. 

 

So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can’t-live-without-it necessity? What’s the golden key to crack the code of turning half-baked interests into decisive action? 

 

In this episode, I’m explaining why ‘wanting’ to be successful can only get us so far, and what we should be doing, instead!

 

"We can’t change our reality until we face our reality." -Doren Aldana

 

 

Takeaways 

 

• Why we need to re-examine our desires
  
  No one feels compelled to eat a 5-course dinner if they’ve already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?  

 

• The danger of ‘softening’ our problems
  
  Are we tolerating mediocrity because we’ve got into the habit of telling ourselves it’s not ‘that’ bad?

 

• Why being interested just isn’t enough
  
  How can we expect to push through all our challenges if we’re interested in achieving our dreams, rather than being defiantly committed to making them a reality? 

3 Time Management Secrets Top Producers Use To Close More Deals With Less Effort!

We hear a lot about 'time management,' but the truth is, there is no way to manage time. All we can do is manage our activities within that time. 

 

So, how can we manage those activities better to ensure we're not only getting maximum results, but having fun while doing it? Where are our present to-do lists going so wrong, to the point of failing us? 

 

In this episode, I'm sharing how to get better at managing ourselves, so timing never has to stop us from reaching our full potential.

 

"It's not enough to fill your days with a bunch of tactics. You have to do the things that work." -Doren Aldana

 

Takeaways 

 

• How to start each day on the right foot
  
  We've all heard about the importance of a 'magic morning routine,' but what does that actually look like in practice? 

 

• Why we need to add an hour of POWER to our daily schedules
  
  Are we treating rainmaking activities like a luxury or a necessity? 

 

• How to pour more of our time into rainmaking
  
  Are we spending too much time on paper pushing? 

The MIND TRASH Mortgage Pros Believe That Gets Stinkin‘ Results! (And How to Think Like a Champion)!

Even the most well-meaning, well-intentioned mortgage pro won’t be able to reach their dreams if they’re falling prey to stinkin’ thinking, so it’s imperative that we’re cultivating the mindsets of winners. 

 

The question is, how does a winner think? More importantly, where are the mediocre majority going so wrong, and what can we do to shift the way we approach the business? 

 

In this episode, I’m delving into the default excuses mortgage pros use that only hold us back from our full potential.

 

"Once you get your thinking aligned, it's just a matter of time before you get champion level results." -Doren Aldana

Takeaways 

 

• The 1 thing that keeps us on the hamster wheel indefinitely
  
  How can we banish the idea that ‘more money means more work’ from our lexicon altogether? 

 

• Why being ‘realistic’ is the first step towards mediocrity
  
  Why are we settling for ‘reasonable’ goals when it’s possible to create a life of magic?

 

• How to kick our concept of ‘greed’ to the curb
  
  Are we of the mind that attaining wealth is morally wrong?

How Terri Core Turned Her Annual Income Into Her Monthly Income... In Just 3 Months!

We all want to be successful, but sometimes our aspirations are about more than better results. Sometimes, reaching our income goals is a necessity. The problem is, when we’re in survival mode, it can be difficult to have faith in our ability to make it happen. 

 

How can we get ourselves to take the leap and do what we need to do when we can’t afford to fail? How can we push past the fears holding us back from true freedom?

 

In this episode, Senior LO at CMG Financial, Terri Core shares how she went from desperate and barely surviving, to totally thriving in the space of just 3 months. 

 

"It’s time to bust out of ‘I can’t afford it’ prison and get out at Planet Prosper!" -Doren Aldana

 

Takeaways 

 

• How to maintain our integrity while pushing for more
  Do we really need to choose between our values and our goals, or is there a way to have it all?

 

• How to banish self-limiting beliefs, for good!
  How can we get rid of imposter syndrome and the little voice telling us we can’t, once and for all? 

 

• The key to changing our perception of Realtors
  How can we go from working with Realtors because we have to, to aligning with them because we enjoy their company and have their respect?

 

Guest Bio - 

 

Terri Core is a Senior Loan Officer at CMG Financial. While Terri has a history in the business, she stepped out amid the Financial Crisis to pursue a career in the education space. While she battled against numerous challenges upon her return to mortgage in December 2020, she’s since begun working with Mortgage Marketing Coach, and having turned her previous yearly income into her monthly earnings, it’s safe to say she’s not about to look back!

To find out more, go to:

https://www.linkedin.com/in/terricore/

The Hidden Secret to Success That Separates the Top 1% Income Earners From All The Rest!

One of the hardest pills to swallow in mortgage is most LOs just won’t achieve champion-level results, and that’s because they’re taking the wrong approach.

 

What are1% income earners doing that the other 99% aren’t? Where is the average Joe going so wrong, and what are the first steps to course-correction? 

 

In this episode, I’m discussing the M3 strategy that’s helped our clients get bigger results, faster, without needing to work harder. 

 

"Get your mindset, habits and emotions in sync with your dream." -Doren Aldana

 

Takeaways 

 

• The power of having effective marketing
  
  How can we create marketing strategies that target top producers, so we never need to deal with low-level lead sources that never convert, again? 

 

• How to create a more productive mindset
  
  What can we do to set the tone for a more successful day, every day? 

 

• Why mentorship is more important than most think
  
  Think of expert mentorship like baking cookies. Why wing the recipe when we could look up an award-winning formula that guarantees we get the best results?