Art of Mortgage Marketing

The Top 3 Realtor Objections That Stop Most Mortgage Pros In Their Tracks (And How To Overcome Them)!

When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part. 

 

So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?

 

In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.

 

"Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana

 

 

Takeaways

 

• How to build a connection with top producers
  
  As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them? 

 

• How to come at a knee-jerk ‘no’ from a power position
  
  How can we fight the urge to crawl into a ball when we’re told ‘no’ and use rejection as a way to start a conversation? 

 

• What to say when we’re told to call back later
  
  So, we’ve been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?

3 Ways Fear Holds Mortgage Pros Back From Achieving Their Dreams

There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!). 

 

How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way? 

 

In this episode, I’m getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good. 

"As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana

 

 

Takeaways 

 

• The true perils of survival mode
  
  Are we showing up as our winner selves, or as our wimp selves? 

 

• How to safeguard our power, peace and prosperity
  
  How can we get out of the grind and into a place of flow and faith? 

 

• How to stop letting fear stop us
  
  Is there a way to break free from the habit of telling ourselves stories that give our power away?

Why Merely ”Wanting” To Be Successful is Not Enough (And Why Few Ever Succeed)!

Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain’t enough. 

 

So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can’t-live-without-it necessity? What’s the golden key to crack the code of turning half-baked interests into decisive action? 

 

In this episode, I’m explaining why ‘wanting’ to be successful can only get us so far, and what we should be doing, instead!

 

"We can’t change our reality until we face our reality." -Doren Aldana

 

 

Takeaways 

 

• Why we need to re-examine our desires
  
  No one feels compelled to eat a 5-course dinner if they’ve already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?  

 

• The danger of ‘softening’ our problems
  
  Are we tolerating mediocrity because we’ve got into the habit of telling ourselves it’s not ‘that’ bad?

 

• Why being interested just isn’t enough
  
  How can we expect to push through all our challenges if we’re interested in achieving our dreams, rather than being defiantly committed to making them a reality? 

3 Time Management Secrets Top Producers Use To Close More Deals With Less Effort!

We hear a lot about 'time management,' but the truth is, there is no way to manage time. All we can do is manage our activities within that time. 

 

So, how can we manage those activities better to ensure we're not only getting maximum results, but having fun while doing it? Where are our present to-do lists going so wrong, to the point of failing us? 

 

In this episode, I'm sharing how to get better at managing ourselves, so timing never has to stop us from reaching our full potential.

 

"It's not enough to fill your days with a bunch of tactics. You have to do the things that work." -Doren Aldana

 

Takeaways 

 

• How to start each day on the right foot
  
  We've all heard about the importance of a 'magic morning routine,' but what does that actually look like in practice? 

 

• Why we need to add an hour of POWER to our daily schedules
  
  Are we treating rainmaking activities like a luxury or a necessity? 

 

• How to pour more of our time into rainmaking
  
  Are we spending too much time on paper pushing? 

The MIND TRASH Mortgage Pros Believe That Gets Stinkin‘ Results! (And How to Think Like a Champion)!

Even the most well-meaning, well-intentioned mortgage pro won’t be able to reach their dreams if they’re falling prey to stinkin’ thinking, so it’s imperative that we’re cultivating the mindsets of winners. 

 

The question is, how does a winner think? More importantly, where are the mediocre majority going so wrong, and what can we do to shift the way we approach the business? 

 

In this episode, I’m delving into the default excuses mortgage pros use that only hold us back from our full potential.

 

"Once you get your thinking aligned, it's just a matter of time before you get champion level results." -Doren Aldana

Takeaways 

 

• The 1 thing that keeps us on the hamster wheel indefinitely
  
  How can we banish the idea that ‘more money means more work’ from our lexicon altogether? 

 

• Why being ‘realistic’ is the first step towards mediocrity
  
  Why are we settling for ‘reasonable’ goals when it’s possible to create a life of magic?

 

• How to kick our concept of ‘greed’ to the curb
  
  Are we of the mind that attaining wealth is morally wrong?

How Terri Core Turned Her Annual Income Into Her Monthly Income... In Just 3 Months!

We all want to be successful, but sometimes our aspirations are about more than better results. Sometimes, reaching our income goals is a necessity. The problem is, when we’re in survival mode, it can be difficult to have faith in our ability to make it happen. 

 

How can we get ourselves to take the leap and do what we need to do when we can’t afford to fail? How can we push past the fears holding us back from true freedom?

 

In this episode, Senior LO at CMG Financial, Terri Core shares how she went from desperate and barely surviving, to totally thriving in the space of just 3 months. 

 

"It’s time to bust out of ‘I can’t afford it’ prison and get out at Planet Prosper!" -Doren Aldana

 

Takeaways 

 

• How to maintain our integrity while pushing for more
  Do we really need to choose between our values and our goals, or is there a way to have it all?

 

• How to banish self-limiting beliefs, for good!
  How can we get rid of imposter syndrome and the little voice telling us we can’t, once and for all? 

 

• The key to changing our perception of Realtors
  How can we go from working with Realtors because we have to, to aligning with them because we enjoy their company and have their respect?

 

Guest Bio - 

 

Terri Core is a Senior Loan Officer at CMG Financial. While Terri has a history in the business, she stepped out amid the Financial Crisis to pursue a career in the education space. While she battled against numerous challenges upon her return to mortgage in December 2020, she’s since begun working with Mortgage Marketing Coach, and having turned her previous yearly income into her monthly earnings, it’s safe to say she’s not about to look back!

To find out more, go to:

https://www.linkedin.com/in/terricore/

The Hidden Secret to Success That Separates the Top 1% Income Earners From All The Rest!

One of the hardest pills to swallow in mortgage is most LOs just won’t achieve champion-level results, and that’s because they’re taking the wrong approach.

 

What are1% income earners doing that the other 99% aren’t? Where is the average Joe going so wrong, and what are the first steps to course-correction? 

 

In this episode, I’m discussing the M3 strategy that’s helped our clients get bigger results, faster, without needing to work harder. 

 

"Get your mindset, habits and emotions in sync with your dream." -Doren Aldana

 

Takeaways 

 

• The power of having effective marketing
  
  How can we create marketing strategies that target top producers, so we never need to deal with low-level lead sources that never convert, again? 

 

• How to create a more productive mindset
  
  What can we do to set the tone for a more successful day, every day? 

 

• Why mentorship is more important than most think
  
  Think of expert mentorship like baking cookies. Why wing the recipe when we could look up an award-winning formula that guarantees we get the best results?

How to Liberate Yourself From Procrastination Purgatory and Claim Your Power Now!

Something human beings in ANY profession know all too well is procrastination (and the devastating effects that accompany it). The question we should be asking ourselves is, how can we nip it in the bud?

 

What’s causing us to procrastinate in the first place, and is there anything we can do to stop it from stopping us?

 

In this episode, I’m sharing 3 ways to beat procrastination, so it never has to hold us back again!

 

"There’s never a perfect time, there’s always something too inconvenient to get started. If you let that stop you, it will!" -Doren Aldana

 

 

Takeaways 

 

• The importance of knowing our end goal
  
  What big, hairy, audacious dream are we giving up on when we procrastinate? 

 

• Why positive visualization is the key to achievement
  
  How can we get up each day, excited about what’s to come, even if we haven’t achieved all our goals yet?

 

• How to quit holding back and just start DOING it
  
  How can we get into the habit of taking action, even if it’s just one small step, everyday?

The FASTEST, Easiest Way To Crush Your Income Goals In Any Market, Regardless of a Pandemic or Low Inventory!

Whether we're facing lockdowns or inventory shortages, there's no doubt that we're in a time of great adversity. However, even in the wake of challenges, some LOs continue to win. 

 

What are they doing differently from everyone else? How can we mimic their moves and stop falling short of our potential, no matter how many difficulties we face? 

 

In this episode, I'm diving into how to stay winning in ANY situation (and what's holding you back from prosperity right now!).

 

"The difference between champions and the mediocre majority is, champions find a way to turn adversity into opportunity." -Doren Aldana

Takeaways 

 

• Why networking and visiting open houses can only take us so far
  Is it possible to create lifelong, fruitful friendships with Realtors without going out of our way to schmooze them? 

 

• 1 thing to be mindful of with social media
  Are we doing blogs and social media posts because they offer a great ROI, or simply because everyone else is doing them? 

 

• How to get agents champing at the bit to work with US
  How can we flip the script on Realtors and get them hot for what we've got, even in a tough market?

3 Common Mortgage Marketing Practices That Are a Complete Waste of Time and Money!

Most of the time, LOs fail to reach their full potential because they’re unwittingly choosing to do things the hard way. That said, it’s surprisingly easy to slip into bad habits that hold us back, and that’s why so many mortgage pros get mediocre results. 

 

What are the most common mistakes we’re making, and how can we root them out, for good? Why are we falling for so-called ‘strategies’ that only waste our time and money in the first place?

 

In this episode, I’m sharing 3 mistakes mortgage pros make on the regular, so we never have to make them again! 

 

"Stop getting caught up in the ‘follow the herd’ mentality. The very nature of the herd is they do what average people do and get what average people get!" -Doren Aldana

 

Takeaways 

 

• Why internet leads in isolation are a recipe for disaster
  Are internet leads ever our best bet? 

 

• Why BLOGGING could be holding us back from bigger, faster results
  Is it worthwhile doing all the minutiae of a weekly blog or social media post if we’re not getting immediate results? 

 

• 1 Thing to remember before running paid ads
  When is it a good idea to forego paid advertising, and what should we be doing instead?